Omnia Garden

Distributes garden for e-commerce.

About Omnia Garden

Omnia Garden AB is a fast-growing company with a focus on e-commerce in the Nordic horticultural industry. Our customers range from the small plant store to the large retail or specialist retail chain with the common denominator that they conduct their sales in whole or in part via e-commerce. With e-commerce, they can offer their customers a very wide range without tying up capital in stock and without the daily and costly care that living plants require. 

We have a large breadth in our product portfolio and are constantly developing the range, which is adapted to both season and market trends. Our offer has something for all gardens, greenhouses or window sills – from smaller potted plants and perennials to half-grown trees that can be delivered in lengths up to 5 meters. 

We handle all logistics from cultivation home to the end consumer and always make sure that even live plants reach the consumer in at least as good or better condition than if they had bought it in the local plant store. 

Omnia Garden also has a very wide range for the professional garden and landscaping, where in addition to all the plants needed for a project, we supply geotextiles, tree supports, irrigation bags and much more. Deliveries are made directly to the workplace and all plants come directly from cultivation to ensure a good end result.

Our business concept / business

Create value by being the most innovative and efficient trading and logistics partner for plants and other garden products. Offer a wide range complemented by selling pictures and texts.

• 3PL / Dropshipping partner for established
• E-commerce players.
• Assortment: Plants outside / inside, approx. 1,500 species, from small perennials (20 cm) to large trees (4.5 m), continuously widened with new garden plants but also, seeds, potted plants and suitable complementary products.

What we offer

• An efficient and simple dropshipping solution for our customers
• The Nordic region’s widest range of plants, which is constantly evolving
• Our wide range available throughout the growing season
• Complete “Set-ups” with search functions and image bank adapted to the customer’s business system / E-commerce solution
• Delivery according to customer’s wishes – delivery point, home delivery, physical store, workplace, tailgate, etc.
• Delivery within 2-10 working days throughout the country
• Delivery notification (SMS and / or email) and complete Track & Trace
• Simple and professional planting advice with all deliveries

More than just plants …

In addition to our wide range of plants, we have, among other things:
• Full range of both grass seeds and portion seeds
• Complementary products such as binding products, geotextiles, irrigation bags
• Customer-specific products for larger customers

Benefits and opportunities

• Simple, practical and proven E-commerce solution
• Risk-free and safe margin for our customer
• Extremely wide range
• No returns
• No cost for plant care in store / warehouse
• No capital tied up
• Saves store or warehouse space for customer

Unique Selling Point (USP) for Omnia Garden

• Simple / efficient / proven E-commerce solution
• Safe margin for our customer
• Extremely wide range
• No returns and no capital tied up
• No store space / care / disposal in store

Company facts

• Founded in 2014
• Sales 2018, approx. SEK 10.5 million
• Strong growth, just over 20% in 2018